Mini MBA in Marketing
Title:- Mini MBA in Marketing
Expert:- Prof. Lavina Khilnani
Date:- 02nd & 03rd June 2023
Time:- 11:00 Noon to 12:30 PM
Venue:- Online (Zoom)
Eligibility: Students who are graduates or in their final year of graduation are eligible for the program.
The learning outcome
Develop deep insight through real-life situations and discover what marketers do and the challenges they face.
Day - 1
Session 1 (1.5 hours):
Introduction to Marketing: The Power of Storytelling and Emotional Branding
Neuromarketing: Understanding Consumer Behavior at a Subconscious Level
The Psychology of Pricing: Strategies for Maximizing Profitability
Day - 2
Session 1 (1.5 hours):
Branding and Brand Management: Building Strong and Memorable Brands
Experiential Marketing: Creating Engaging and Immersive Customer Experiences
Innovations in Marketing: Augmented Reality, Virtual Reality, and Gamification