Mini MBA in Marketing

Mini MBA in Marketing

Title:- Mini MBA in Marketing
Expert:- Prof. Lavina Khilnani
Date:-       02nd & 03rd June 2023
Time:-       11:00 Noon to 12:30 PM
Venue:-    Online (Zoom)
Eligibility: Students who are graduates or in their final year of graduation are eligible for the program.

The learning outcome

Develop deep insight through real-life situations and discover what marketers do and the challenges they face.

Day - 1

Session 1 (1.5 hours):

Introduction to Marketing: The Power of Storytelling and Emotional Branding

Neuromarketing: Understanding Consumer Behavior at a Subconscious Level

The Psychology of Pricing: Strategies for Maximizing Profitability

Day - 2

Session 1 (1.5 hours):

Branding and Brand Management: Building Strong and Memorable Brands

Experiential Marketing: Creating Engaging and Immersive Customer Experiences

Innovations in Marketing: Augmented Reality, Virtual Reality, and Gamification