An MBA in marketing has thrown the doors wide open for straight and dynamic careers. They are significant contributors to a brand, focusing on how a brand communicates its identity, interacts with customers, and develops a foundation for business prosperity. As businesses become more customers through and through, marketers are no less in demand today than before. Let us have a look at some of the most exciting portals to enter after an MBA in Marketing.
Top Career Options After an MBA in Marketing
| Job Designation | Average Salary (INR per annum) | Top Companies Hiring |
|---|---|---|
| Marketing Manager | ₹7,26,348 | Capgemini, Tata Communications Ltd, Reliance Industries Ltd, Kotak Mahindra Bank |
| Brand Manager | ₹12,00,000 | Asian Paints, ITC Limited, Unilever |
| Digital Marketing Manager | ₹7,49,000 | Various companies across industries |
| Market Research Analyst | ₹8,90,000 | Various companies across industries |
| Sales Manager | ₹7,00,000 | Various companies across industries |
| Product Manager | ₹20,00,000 | Various companies across industries |
| Business Development Manager | ₹7,27,549 | Various companies across industries |
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1. Brand Manager
These managers build the perception of a brand. Under their purview are advertising campaigns, product positioning, as well as market research. All of this is done to ensure that the brand remains constant and appealing. As per a report on LinkedIn, brand managers take home an average annual remuneration of around ₹12-18 lakh in India. Creativity, strategic thinking, and communication skills count highly in this role.
2. Marketing Manager
Marketing managers plan marketing strategies to increase the visibility of their brand and amount of sales. They keep an eye on scope and budgets to execute and coordinate different teams for the campaigns. According to the Bureau of Labor Statistics, marketing manager roles will grow by 10% by 2030. They are looked at as earning between ₹10-20 lakh per annum in India depending on experience and industry.
3. Digital Marketing Manager
Given the prevalence of digital platforms, companies are spending a lot of money on online marketing. Digital marketing managers handle SEO, SEM, and content marketing and develop strategies for social media. They cater to increasing website traffic and online engagement. The Naukri.com report suggests that an experienced digital marketer in India takes away a salary in the region of ₹8-15 lakh per year.
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4. Market Research Analyst
Market research analysts work on consumer behavior and industry trends. They collect data, evaluate insights, and provide recommendations that help businesses improve marketing strategies, as companies are data-driven. The U.S Bureau of Labor Statistics has projected an 18% increase in demand for market research analysts from now until 2030. In India, the entry-level salary ranges from ₹6-10 lakh per year.
5. Sales Manager
Sales managers oversee the sales teams and set targets while developing sales strategies. They usually work closely with the marketing division to align promotion with sales objectives. According to Glassdoor, the average sales manager salary in India ranges between ₹8-18 lakh per annum. This position requires a strong leader with excellent negotiation skills and a will to achieve.
6. Product Manager
Product managers supervise product launches, working closely with the appropriate people to develop and market products, researching what customers want, and liaising with engineers and designers to ensure successful product launches. Average salary earnings in PayScale are around ₹12-25 lakh per year in India for product managers. This position is analytical thinking, business savvy, and innovative.
7. Advertising Manager
Advertising managers design and put into action advertisements across diverse media platforms. They create a part of the creative team, agency, and marketing executives while building advertising. The advertising average annual salary in India ranges from ₹10-18 lakh, as mentioned by Indeed.com. The field is said to be a profession for those keen on storytelling and crazy creativity.
8. Public Relations Manager
Public relations managers are responsible for the overall maintenance of a good image for a brand. They man media relations and press releases and do crisis management. Communication and networking skills must be excellent. According to AmbitionBox, PR managers earn on average a salary ranging between ₹8-15 lakh per annum in India. Demand for PR professionals has increased with the focus of companies on reputation management.
9. Business Development Manager
Business development managers open the road to growth opportunities in their organizations by establishing alliances with other businesses or organizations. They work on issues related to market expansion and increase sources of revenue. According to Naukri.com, business development managers in India earn between ₹9-20 lakh per annum. Interpersonal skills are a must in this role, in addition to business acumen.
10. Customer Relationship Manager
Customer relationship management is a work dedicated to building and maintaining east cooperative customer relations. While it is true that taking good care of clients equals solving problems in this career, it finds value in interacting with customers who are usually interested in the banking, retail, or hospitality industries. The annual salary here is about ₹7-12 lakh, according to Glassdoor statistics.
Conclusion
An MBA in Marketing can open the doors to a variety of careers, which can be highly lucrative. Whether it is the area of brand management, digital marketing, business development, or more, the career path is extensive. The success mantra includes self-awareness of strengths, being in the loop with trends, and continuous improvement. With an effective approach, it would be possible to create a successful journey in marketing and leave a mark.
