Impact of Instagram Blue Tick

Impact of Instagram Blue Tick: What It Is, Why It Matters & How to Get It

In the vast world of social media, the Instagram Blue Tick has become a symbol of status and credibility. With its exclusive verification badge, the Blue Tick holds immense importance for the platform’s individuals, businesses, and influencers. It can help to increase followers, engagement, and opportunities. The blue tick can also assist in protecting users against impersonation, which can be a severe issue on social media.

If you’re serious about improving your Instagram profile and conveying more people to notice your brand or blog, here’s a beginner’s guide to explore the impact of Instagram Blue Tick: what it is, how to get it, and why it’s worthwhile to apply for.

What is the Instagram Blue Tick and What Does it Do?

The Instagram Blue Tick is a verification badge that appears next to the username of certain accounts on the platform. It serves as a symbol of authenticity and credibility, indicating that the account is legitimate and belongs to a notable public figure, celebrity, brand, or influencer. The Blue Tick distinguishes verified accounts from others, providing users with assurance that they are engaging with a trusted source. It helps to fight impersonation, confirms credibility, and can enhance visibility and discoverability on the platform.

Blue Tick Effect: How a Little Checkmark Can Boost Your Reach

The Blue Tick can have a significant impact on your Instagram reach and audience engagement. This coveted symbol of authenticity and credibility not only attracts more attention to your profile but also instills trust in your followers. With the Blue Tick, your content is more likely to be discovered by a more comprehensive audience, showing increased engagement, increased follower growth, and opportunities for collaborations and partnerships. In essence, that small blue checkmark can make a big difference in expanding your reach and boosting your overall presence on Instagram.

Meta Subscription Plan for Instagram and Facebook

Meta’s verified badge is a subscription-based service. Anyone can buy blue tick badges at monthly rates of Rs. 699 for Facebook and Instagram on iOS and Android apps. Moreover, in the coming months, Meta also plans to launch a web-based membership plan at Rs. 599 per month.

If you want to utilize Verified on Facebook and Instagram, you need to sign up for each app separately. This means that the authentication processes for Facebook and Instagram are separate. 

How to Increase Chances of Getting Verified

Getting verified on Instagram can be a goal for many users, brands, and digital marketers who are looking to establish credibility and gain additional benefits. While the verification process ultimately lies in the hands of Instagram, Here are some steps to increase your chances of getting verified Blue Tick:

  • Build a Strong Presence: Having a blue tick on your profile reflects an authentic, unique identity or brand. It helps you to attract more followers, and customers who value your expertise, and content.
  • Follow Instagram’s Guidelines: Ensure that your account complies with Instagram’s terms of service and community guidelines, as violations can hinder your chances of getting verified.
  • Increase Your Popularity: Use relevant hashtags, and promote your account through other channels to engage your audience. Consistency is the key to growing your audience, post high-quality content that is relevant to your target audience.
  • Complete Your Profile: A complete profile demonstrates the professionalism and authenticity of your account. So always fill out all the sections of your Instagram profile such as a clear profile picture, compelling bio, and relevant contact information.
  • Verify Your Identity: To get the verification blue badge prepare the official documents like government-issued identity like an Aadhar Card, or a driver’s license.
  • Submit a Verification Request: Go to your Instagram account settings, look for the “Request Verification” option, and then follow the on-screen steps to submit your request. Provide all the required information, including a brief and compelling justification of why you should be verified.
  • Be Patient and Persistent: There is no guaranteed timeline for approval as the verification requests can take time. If your request is denied, you can reapply after 30 days. Continue to work on improving your presence and engagement while waiting for a response.

5 Easy Steps to Get Verified Blue Tick

Before applying for a verified badge, be sure your account meets the requirements. Users must be at least 18 years old and have a government-issued ID card. These are the following step guide to getting an Instagram blue tick –

1) Go to the user’s profile on Facebook or Instagram to see the settings options. Now select the Accounts Centre and then Meta Verified.

2) Choose your monthly payment option to make a payment. After payment verification upload a selfie video and a photo ID from a reliable source. 

3) Your profile should be actively used while submitting the verification request. The profile must have a profile photo, bio, and at least one post in the feed.

4) The verification ID should correspond to the user’s profile.

5) Once the verification procedure is complete, the verified account will display a blue tick or badge next to the Instagram profile, signifying its validity.


Instagram Blue Tick holds tremendous significance in demonstrating credibility and trust on the platform for both users and non-users. Nonetheless, it also raises the competition level, elevates expectations, and new challenges. To obtain the Blue Tick, focus on building a strong presence, meeting Instagram’s criteria, and submitting a verification request. The Meta Verified is now only available in a few countries, including the United States, Canada, the United Kingdom, Australia, New Zealand, and India.

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